Samsung Electronics America is set to enter the metaverse world through a new collaboration with Ethereum-based platform Decentraland ($MANA). The company is set to open a virtual version of its flagship 837 physical store in the digital world.
As The Block reported, the physical store is located at 837 Washington Street in New York City. The virtual store will be dubbed Samsung 837X and will be open on the Decentrlanad metaverse for a limited amount of time.
The news outlet quoted a Samsung spokesperson saying this is “one of the largest brand land takeovers in the history of Decentraland,” and added the virtual store will offer digital adventures through a “connectivity theater and sustainable forest” as well as a musical celebration.
