According to a report by news.bitcoin.com, The UAE airliner Emirates has said it will soon launch non-fungible tokens (NFT) and “exciting experiences in the metaverse” for its clientele as well as its workers. According to the airliner, the move aligns with advances in the UAE’s digital economy as well as with the country’s virtual assets related initiatives.
The airline mentioned in a statement that they are working on the firsts projects is already underway with the “launch anticipated in the coming months.”
CEO Sheikh Ahmed bin Saeed Al Maktoum pointed to his company’s history of embracing advanced technologies.