Once again I am saying this "crypto is volatile" and unlike fiat money, its value changes. The price is defined by supply and demand, or in simpler terms, by the price people are willing to pay for it.
The more demand and the lower the supply is the higher its price will be. The more people are willing to pay for it the higher its price will be.
If you are wondering if Bitcoin's price can go down to zero, the answer is YES.
Let's say that every BTC investors suddenly decided to pull out their money and sell all of their BTCs then that's the time BTC's value will go poof! But of course it doesn't look like it'll be happening soon enough but still you gotta be vigilant.