MTN a South African Mobile network operator buys their land in the metaverse. They purchased 144 plots of digital land in the virtual world Ubuntuland for an undisclosed amount.
MTN’s group executive for marketing, Bernice Samuels said:
"This is exactly what our Ambition 2025 strategy is premised on — leveraging trends that amplify consumers’ digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers."
We will probably see more companies get into the metaverse these coming weeks and months.