NBA legend Michael Jordan is making moves in Web3, including December’s announcement of HEIR, a Solana-based platform that aims to connect professional athletes with their fans. Today, HEIR launched its first NFT collection to bring “founding” users into the upcoming platform.
HEIR’s 6 Rings NFTs are inspired by Jordan’s storied career in the league, as he won six NBA championships with the Chicago Bulls in the 1990s. The startup sold 5,005 total Solana NFTs at a price of 2.3 SOL ($221) apiece—an homage to Jordan’s jersey number—via the Magic Eden marketplace. The company initially planned to sell 10,010 NFTs though later announced that it would reduce the planned NFT supply by half, apparently due to slower-than-expected sales. The project sold out of its reduced supply soon after.
Each 6 Rings NFT designates the holder as a “founding fan,” providing access to the upcoming platform that connects athletes and their fans within “Huddles,” or communities that allow a limited number of users. Huddle members will get access to exclusive content from each athlete, as well as ask-me-anything sessions, merchandise, and more.
The firm has yet to reveal which athletes will be featured on the Solana-powered platform, but in a Twitter Space held today, the team suggested that NBA legends and current players will be involved. The official HEIR Discord server further notes that players from the high school level up to professionals will be included.
HEIR was revealed in mid-December as a collaboration between Michael Jordan and his son Jeffrey Jordan, with Jeffrey listed as a co-founder for the fan engagement platform alongside Jeron Smith (ex-Nike) and marketing consultant Daniel George.
