The rapper/entertainer/crypto enthusiast has announced plans to make Death Row the first NFT music label. Snoop bought the label, which was founded by Dr. Dre and Suge Knight, among others, and which launched his career, last week.
The announcement took place on social media channel Clubhouse.
“Death Row will be an NFT label,” said Snoop. “We will be putting out artists through the metaverse…Just like we broke the industry when we was the first independent to be major, we want to be the first major in the metaverse.”
