Super Bowl LVI attendees will be receiving free non-fungible tokens as "digital keepsakes" to commemorate the championship game.
"Collecting ticket stubs has always been something our fans love to do, especially for the season's biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience," said Bobby Gallo, SVP of club business development at NFL, said in a statement.
He said the NFL will further evaluate the digital asset space for future ticketing and event engagement opportunities.