@coachella is selling lifetime festival passes for the first time… with a twist. They’re being sold as NFT’s.
The company will auction the Coachella Keys Collection, a group of 10 NFTs that allow holders lifetime tickets to the festival.
Owners of the token will get passes to Coachella every year, plus “access to Coachella-produced virtual experiences forever.”
NFT purchases also include special perks at the 2022 festival like front row access and a celebrity chef dinner.
If the NFTs are resold, Coachella, photographers, art installation artists, and design artists will receive a royalty. The collection goes live Feb 4
