Virtual reality is about to launch in series production cars this summer, starting with Audi sedans and SUVs.
Holoride announced Saturday at SXSW that its headset-based VR system will debut in June in certain Audi models with the latest MIB 3 software.
The Holoride system intertwines backseat passengers’ physical world with augmented reality for a motion-synchronized journey as the car moves along.
The software to build virtual-reality content for cars is also open source, allowing developers to create content.
