The primary guideline requires all ads for VDA (virtual digital asset) products and VDA exchanges or featuring VDAs, to carry the following disclaimer: “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”
If you can remember from 2021, India's Prime Minister Narendra Modi chaired a meeting to consider regulatory prospects of cryptocurrencies where reports said a strong consensus was reached to stop "attempts to mislead the youth through over-promising and non-transparent advertising."
This guidelines feels similar to how we added "smoking is dangerous to your health" on cigarette commercials. Our country even required companies to put in photos of how smokers ends up.