• McDonald's has filed trademarks to set up a virtual restaurant in the metaverse
• Virtual restaurant will be able to deliver food in person and also digitally online
• A number of other brands are staking their claim to territory in the metaverse
• Other brands have filed trademarks including Panera Bread which has termed it a 'Paneraverse', while Crocs, Nike, Micosoft and Walmart are also planning to
• The metaverse is an online world in which users' avatars meet, interact and explore a fast-growing network of virtual locations
