Alfa Romeo is building NFTs into its latest hybrid car to record vehicle data. The technology will be used to track and store maintenance records on the blockchain for its new Tonale SUV.
“Digitalization is a key enabler of our metamorphosis,” Francesco Calcara, head of marketing at Alfa Romeo, said in a media briefing.
“[The NFTs] will sustain the residual values of our models as we are the first in the market to adopt this next-generation technology.”
